Essay --

Executive compactMountville is a small town in Pennsylvania with a population of 3000. Located on Highway 30, the town is 20 miles East of the county of York and 10 miles West of the county of Lancaster. Interstate highway 30 connects York County and Lancaster County that both have universities and a cumulative population of almost 1,000,000 residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. These commuters sustain a number of roadside businesses on Highway 30 that sell umpteen different commodities.There is currently one gas station at the location. The close gas stations directly off of the highway otherwise closest are each at more than a 5 mile distance.NOVA viands and Gas Center will offer these commuters gas, groceries, and a deli. On the way to put to work, a commuter could stop for gas and get some choice coffee. On the way home, the same commuter could stop again to pick up something for dinner, such as a sub or burger.The aim of this plan is to be a guide for this start-up business. Researching and defining our markets, strategies, mission and financials will provide insight and prepare the owner to successfully run NOVA.1.1 ObjectivesTo capture an increasing share of the commuter traffic passing through Mountville.To offer our customers superior products, at an affordable price.To provide customer service that is second to none.1.2 MissionThe mission of NOVA is to offer commuters on Highway 30 competitive gas prices and great food. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees.1.3 Keys to SuccessGood quality products at competitive prices.Excellent customer service that will pro... ... the sales forecast for three years.Management SummaryTegpartap Singh, owner of NOVA Food and Gas Center, is a young man who wishes to start his own gas station. Tegpartap has had lots of exposure to gas station management, as m any of his family members and family friends are owners of various gas stations.6.1 Personnel PlanThe NOVA Food and Gas Center will have a staff of fiveManager investment trust/deli staff (2)Gas attendants (2)Financial PlanThe following is the financial plan for NOVA Food and Gas Center.7.1 Break-even AnalysisThe monthly break-even point is approximately $49,500.7.2 project Profit and LossThe following table and charts highlight the projected profit and loss for three years.7.3 Projected Cash Flow7.4 Projected Balance tatterThe following table and chart highlight the projected balance sheet for three years.